Dakota Fanning the Face of New Marc Jacobs Fragrance

Dakota Fanning will front the ad campaign for the new Marc Jacobs fragrance “Oh, Lola.” The floral scent is a spin-off of the brand’s Lola perfume. “We recolored the bottle and changed the juice…This Lola is more of a Lolita than a Lola. Lola is more seductive; Oh, Lola is sensual, but she’s sweeter,” says Jacobs.

The fragrance includes scents like raspberry, frais des bois, pear, magnolia, vanilla, and more.

“I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs says. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.”

And Fanning is a long-time fan of Marc Jacobs fragrances. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she says. Dakota Fanning serving as the face of Oh, Lola is clearly a good match – a model who loves the product and the creator of that fragrance who thinks so highly of the model.